94% of B2B buyers now use AI to shortlist vendors.
94% of B2B buyers used AI during their most recent purchase, up from 89% in 2025. Source: Forrester, 2026, a survey of roughly 18,000 business buyers.
The same survey found 55% of buyers compare vendors in AI tools, 54% use AI to research products, and 47% build their internal business case with AI before a vendor ever gets a chance to make first contact.
Put together, that's most of the buying committee forming an opinion about your company before your sales team, your website, or even your ads get a look-in. If the assistants they're asking don't know who you are, or get it wrong, you're being filtered out of deals you never knew existed.
This is the exact gap our AI visibility audit is built to find: which buyer-intent questions in your category surface you, which surface your competitors instead, and why.