Blog
Blog: notes on AI visibility.
September 10, 2026
60% of Google searches now end without a click (Bain, 2025).
Bain and Company, 2025: about 60% of searches now end without the user clicking through. People take the AI answer and move on.
September 10, 202669% of buyers changed their pick because an AI chatbot told them to (G2, 2026).
G2's 2026 AI Search Insight Report: 69% of buyers chose a different vendor than they planned because an AI chatbot pointed them there.
September 1, 2026Half of B2B software buyers now start with AI, not Google.
G2's 2026 AI Search Insight Report: 51% of B2B software buyers now start research with an AI chatbot more often than Google.
September 1, 202694% of B2B buyers now use AI to shortlist vendors.
Forrester, 2026: 94% of B2B buyers used AI during their most recent purchase, up from 89% in 2025.