69% of buyers changed their pick because an AI chatbot told them to (G2, 2026).
What the number means for you
Most buyers do not walk into a purchase with an open mind. They walk in with a plan. They have a shortlist, a favourite, and a budget.
The G2 number says the plan is soft. 69% of buyers picked a different vendor than they planned because an AI chatbot told them to. 1 in 3 bought from a company they had never heard of before the chat.
So the buyer who was going to call your rival can be moved. And the buyer who was going to call you can be moved away. The name the AI trusts is the name that wins the swap.
What we check in your audit
We ask the 7 AI models the real questions your buyers ask, like who to hire and which tool is best for their case. We ask each one many times.
Then we line you up against your top 5 competitors on the same questions. You see who the AI names, who it ranks first, and the pages and sources it leans on to decide.
You get a fix list, in order of impact. Each fix says what to change, where, and why it moves the answer.
What you can do this week
- Ask ChatGPT and Perplexity who to hire in your category. Write down every name they give and where you land.
- Read the pages the AI cites for your top competitors. Note what those pages say that yours do not.
- Add clear answers to the buyer questions on your own site, in plain words, one question per page.
- Add or fix your Organization and Product structured data so models can read who you are.
- Get listed and reviewed on the third-party sites the models quote in your category.