60% of Google searches now end without a click (Bain, 2025).
What the number means for you
For years the goal was a click. You wanted to rank, get the click, and win the visit. That path is shrinking.
Bain found about 60% of searches now end without a click. The person reads the AI answer at the top and stops there.
If the answer names your competitor and not you, the buyer never reaches your site. You lose the deal before your page ever loads.
What we check in your audit
We test the questions that trigger these no-click answers in your category, across the 7 AI models. We read what the answer says, not just where you rank.
We check whether the answer names you, and how you sit against your top 5 competitors inside that answer.
You get the fix list that gets your name into the answer itself, so you win the buyer even when there is no click.
What you can do this week
- Search your top buyer questions and read the AI answer at the top. See if your name is in it.
- Write short, clear answers to those questions on your site. Put the answer first, then the detail.
- Add FAQ and Organization structured data so the answer engines can pull clean facts.
- Keep your key facts, like what you do and who you serve, the same across your site and your listings.